Lenus unveils new Brand Identity to promote a holistic approach to health coaching worldwide

In collaboration with the award-winning design agency Pentagram, The Danish health tech company Lenus has now unlocked its new brand identity. 

The new visual identity is the brand launch into holistic coaching, recognizing that personal health encompases not only physical health but also emotional well-being. The brand identity embodies the essence of a rich ecosystem where technology and human connection unite to empower top health coaches. 

"At Lenus we have a strong identity trying to change the face of health coaching by combining innovative technology with a holistic approach to business growth. With this new identity we have the entirety of our brand in place supporting us as we grow and conquer one market at a time, says company CEO Bertram Thorslund”.

To confirm the vast expansion of Lenus and making huge leaps into the US market, the new brand identity was launched in New York City to celebrate how Lenus helps some of the world's best health coaches make a real impact on an international scale. With the new visual identity, Lenus is asserting its status as a global player in the fitness and health tech industry. 

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Partnering with award-winning agency 

As global health continues to decline and unhealthy lifestyles claim millions of lives each year, Lenus recognizes the vital role that online health coaches play in reversing this trend. By offering a product that can help a greater number of people achieve better physical and emotional well-being, Lenus is well-positioned to make a positive impact in the fight against unhealthy lifestyles. 

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Lenus' innovative technology and coaching services are designed to make a real impact on the lives of individuals around the world. And now, with a brand identity that resonates with the team and coaches, Lenus is even better equipped to achieve this goal.

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About Lenus

Lenus is a healthtech company that offers an innovative platform to online coaches who want to scale their business and thus create a greater impact on public health globally. The company has offices in Denmark, the USA, the UK, Germany and Sweden. Lenus was founded in 2016 by Bertram Thorslund and today has more than 400 employees worldwide.